SUMMARY: According to MarketingSherpa data, the average ecommerce shopping cart has a 59.8% abandonment rate. (Can you imagine a retail store line with 60% of filled carts standing there abandoned by shoppers?)
Discover the practical cart design lessons one marketer learned from multivariate tests conducted this year. Turns out seemingly insignificant cart design factors can raise conversions. Which ones exactly? Click below to find out.
Yes, includes creative samples from the test: