SUMMARY: First, a big thank you to everyone in the Sherpa community who responded to our annual call for real-life search marketing data this August. 3,944 of you answered, making this the *biggest* search study of all time.
Here's the Executive Summary we promised you in return, featuring seven results charts including:
- What gets the highest ROI? SEO vs PPC vs email
- Three-year trends in keyword buying
- Click fraud
- PR and search marketing
Plus, you'll also see a new eyetracking heatmap revealing how consumers interact with Google search pages these days: