SUMMARY: Want to market to the Paris Hiltons of the world? When it comes to targeting the uber wealthy, you can’t make the mistake of thinking one size fits all. Just like the general population, the high net worth crowd has its own unique needs and desires.
Research on the affluent is scarce, and what is available is jealously guarded. In MarketingSherpa’s exclusive Special Report, you’ll discover:
-> Demographics data
-> Top four hurdles to overcome
-> Eight strategies for marketing to this hard-to-reach crowd