SUMMARY: From Amazon to Lillian Vernon, more than 550 ecommerce merchants and catalogers allow other marketers to place promos in outgoing fulfillment packages to customers.
Although this DM tactic is as old as the hills, results can be phenomenal (0.35% buyer conversion rates) at a very low CPM. Here's your Sherpa Guide on:
-> Media buying tactics for package inserts
-> Creative & production notes
-> How you could sell inserts in your own packages
Includes real-world advice from the exec in charge of package inserts for 1-800-Flowers.com: