SUMMARY: Oh, dear. Have you ever viewed your own email newsletters or offers in an Outlook in-box with ''AutoPreview'' turned on?
69% of Outlook users frequently scan through their in-boxes using some form of Preview. And, MarketingSherpa has discovered some pretty big mailers (Target, The Company Store, the DMA and ourselves among them) have blah, please-don't-open-me AutoPreview copy.
Here's how to redo your email template design for AutoPreview. Features inspirational email samples from nine mailers you should copy, including The Motley Fool, Fossil, Circuit City, Gevalia, Williams-Sonoma and JetBlue: