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Jul 20, 2006
Article

RESULTS: MarketingSherpa's Business Technology Marketing Study -- 5 Practical Insights & 7 New Charts

SUMMARY: No summary available.
Wow -- 1,900 MarketingSherpa readers in the B-to-B technology marketing field took the time to answer questions online (and some via phone) about their budgets, tactics and what's working. Thanks very much for your help in creating this industry resource.

Here, per our promise, is your copy of the Executive Highlights Report featuring seven useful charts, such as:

o Most effective (& worst) lead generation offers
o How much sales cycles are lengthening
o Which B-to-B tech online ad types work best
o B-to-B budgets for online vs offline marketing
o Search marketing effectiveness of software firm sites
o What business execs do with unwanted emails (surprise)

Yes, you may share this Report hotlink with your colleagues. It will remain "open access" permanently:
http://BusinessTechnologyMarketingData.MarketingSherpa.
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