"Tell that to the next corner-office stuffed shirt who doesn't think email marketing pays off.
That $15.50 per email-marketing dollar spent is roughly 17% more than in direct-mail campaigns and 73% more than telemarketing campaigns, according to a new study from the Winterberry Group
, a New York-based research and consulting group.
Winterberry also predicts that email sales will go up to $16.70 per dollar in the coming year, compared to $14.60 generated per DM dollar, and $9.71 in sales per telemarketing-campaign dollar.
(We got these numbers from an Internet Retailer story, which you can read here
, but we should be getting more detailed numbers soon, so check back for an update.)"