Chuck Woodbury, editor at RV Travel newsletter
is testing adding a regular reader contest as an involvement device. (We do the same thing at our SherpaWeekly.)
Chuck's taken it one step further and stolen an idea from radio. If you win his contest, you have to click on a link to fill out a form to get your $50 prize. Which means you have to watch your email like a hawk, looking for a note from Chuck to see if you've won.
Plus, he gives a reply deadline. And he notes "And for the record: this newsletter is typically issued at 8:45 a.m., Pacific Time, every Sunday" so folks know when to start watching their in-boxes.
Great idea! We'll contact Chuck to see how things are going with this in a couple of months when he has some good before-and-after data.