has released its Fourth Quarter Email Blocking and Filtering Report
. It's only two pages long, but it tells us two very interesting things:
- Roughly one in five messages sent to Yahoo and AOL is being filtered. This lines up neatly with the numbers that SilverPop reported from their own study, which they released at @d:tech in November.
- Truly informative research provided by vendors will (a) be reported, (b) be trusted (as long it's not too far out of line with other published research), and (c) increase the credibility of the vendor publishing the research.
I included that second item on the list because there is a lot of poor research being published, and a lot of good research not being published by vendors who are concerned it will appear too self-serving. If you've got something good, send it my way email@example.com
. Just because it supports your business model, doesn't mean it isn't also true.