In the wake of AOL's most recent site redesign which eliminated most ad pop-ups, iVillage has announced they are removing most advertiser pop-ups from their site as well because according to their own reader survey more than 90% of iVillage registered users really really hate pop-ups. Now their ad sales reps have to explain to advertisers who liked pop-ups' responsiveness, "Yes, they got you lots of clicks, but do you really want clicks at the expense of negative brand awareness?"
