Internet Retailer just published a great feature article on how online retailers are using affiliate marketing to drive sales. It includes loads of details about SmartBargains.com's online marketing strategy. President & CEO Carl Rosendorf is quoted saying, "Our affiliate marketing program has provided the company with a substantial foundation of traffic and sales. In July 2001, one month before we launched the program, we had 400,000 unique visitors to our site. By October, we had 4 million visitors.
When I surfed over to check out SmartBargains.com, I noticed a clever merchandising tactic they use to raise sales. Top sellers lists are always a great way to move product. SmartBargains.com do their own twist -- they show you a list of products that "Someone just bought".
I love that wording because it brings the site alive. I may be surfing alone, but there are other real human beings shopping at this site at this very moment too. The virtual world comes alive. Plus there's that implied peer product endorsement, gotta love it.
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