Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
MarketingSherpa Email Summit 2015 - SAVE $700 - VIP PRICING ENDS THURSDAY
May 03, 2002
Blog Post

SmartBargins.com brings the virtual world to life with its

SUMMARY: No summary available.
Internet Retailer just published a great feature article on how online retailers are using affiliate marketing to drive sales. It includes loads of details about SmartBargains.com's online marketing strategy. President & CEO Carl Rosendorf is quoted saying, "Our affiliate marketing program has provided the company with a substantial foundation of traffic and sales. In July 2001, one month before we launched the program, we had 400,000 unique visitors to our site. By October, we had 4 million visitors.



When I surfed over to check out SmartBargains.com, I noticed a clever merchandising tactic they use to raise sales. Top sellers lists are always a great way to move product. SmartBargains.com do their own twist -- they show you a list of products that "Someone just bought".



I love that wording because it brings the site alive. I may be surfing alone, but there are other real human beings shopping at this site at this very moment too. The virtual world comes alive. Plus there's that implied peer product endorsement, gotta love it.

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.