A big Yeah! to Web design shop LookandFeel New Media for making a Media Registration Form part of their online press center. Practically nobody, but nobody, ever does that. It's much appreciated by the press who cover you.
On the other hand, what's up with requiring street address, phone and fax number from the press? 90% of the journalists I've ever met (and I've met plenty) hate, loathe and despise PR people who call them about stuff when an emailed note could do the job. They shudder at the idea of giving out their phone number, so you're requiring it?
