Clever PotteryBarn.com. Go to their site, pop something/anything into your shopping cart (don't worry you don't have to actually buy it - this is just for demo purposes), then click to your shopping cart and and scroll down looking for the "check out" button. Did you notice how clever they are? Forcing you to scroll past cute thumbnails of selected items with red On Sale prices before you can check out? For online shopping this is the equivilant of sticking candy displays and People magazine right next to the check out line at the supermarket. I'll bet you anything they get some upsales from it.
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