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Join Our Research Team at DMA 2014
Mar 21, 2002
Blog Post

French Liquidation.com site tries more than one search button

SUMMARY: No summary available.
With permission from their US marketing dept, I just had our Webmaster post a copy of Liquidation.com's French division's email newsletter. For we provincial Americans there's a fun factor in seeing stuff online in another language. But beyond that I think this newsletter does something very clever we can learn from -- its main goal is to entice readers to search Liquidation's site for merchandise. Instead of putting a "Chercher" (search) in just one prominent location, they stick it at the top of both the right and left columns. One search is for one of their databases, the other for a different database.



Which makes me wonder, is this something other folks should try? If you're trying to grow your list, should you put your subscribe box on both sides, or your "send to a friend" box in many places??? Anyway, fun sample.

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