Jackie Huba, of marketing consultancy Wabash & Lake sent in this viral marketing idea:
"Have you ever received a thank you note for "tell a friend?" I just got one and I think it's pretty well done. Thought you might be interested to see....
No, I am not looking for a job, but I guess I am on Spencer Stuart's list. They sent me a email regarding a marketing position which I passed on to a friend. Check out the reply I received. Extra bonus points for inviting me to "share my expertise and insights" with them. (Only improvement would be to sign it with a real person's name)."
The emailed note Jackie got:
Dear Ms Jackie Huba:
Thank you for referring your friend to Spencer Stuart Talent Network. Our entire online community benefits as we continue to expand our network of leading executives, and we fully appreciate your active involvement.
We also welcome your contributions to our growing collection of resources. If you are interested in sharing your expertise and insights with our talented staff as they produce articles, thought pieces, or chats, please email us at firstname.lastname@example.org and let us know.
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