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Jan 16, 2002
Blog Post

The hidden (real) cost of abandoning those old email boxes

SUMMARY: No summary available.
I'm sorry but how dumb is this?? Overture just sent an email announcement to (I guess) everyone on the company list saying, "As you know, we changed our business name from GoTo.com, Inc. to Overture Services, Inc. in October 2001. As part of this change, the goto.com email address you are using will NO LONGER BE VALID in February 2002."

My techies assure me that the cost of continuing the old email boxes is basically el zilcho. So why are they abandoning them? So every employee has to spend valuable company time in the next two weeks unsubscribing to all the useful lists they belong to and then resubscribing with their new email? Yeah, I think so. (Still feelin' bitchy.)

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