Ok it's time for the official BAN on email marketing campaigns using generic holiday messages. Yes, your lovely email campaign may be the only one you send this year saying, "Holiday Special", "Holiday savings!" or "Celebrate the Season", but it's the 199th with that style subject line that your recipients will get. (Today alone I got at least a half dozen.)

So, make sure you get some far less generic terms in your campaign subject lines -- and put them as high up as possible (vs. at the end of the line) so they are not cut off by email systems that only accept 20 character subject lines.