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Join Our Research Team at DMA 2014
Dec 10, 2001
Blog Post

Good news & bad news about Excite@home bankruptcy

SUMMARY: No summary available.
"The one good thing about this switch from Excite @home to AT&T email, " Kelli J Fields, a copywriting consultant who works from home using a DSL account, just told me on the phone, "is that now I'm not getting any crappy emails. My in-box is spam-free!"

Since Excite@home went bankrupt Friday night November 30th, the millions of people around the US relying on Excite-related addresses - including @home dsl users - have been switched over to the broadband and email providers in their local area. For example, for about 850,000 former @home email users this is AT&T. The good news is these folks still get email -- and for the time being their in-boxes are spam-free.

The bad news is their in-boxes are also opt-in email free because NO email going to old Excite addresses is going to be forwarded to the new addresses! That means your marketing message to rented opt-in lists, or to your own house file, is not getting through to them.

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