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Join Our Research Team at DMA 2014
Nov 08, 2001
Blog Post

Fewer Shopping Cart Pages Mean More Buyers

SUMMARY: No summary available.
Does your online shopping cart need so many pages? Research shows that you lose a percent of buyers with each additional page you make them go through in the cart check-out process. I just sent a challenge to our own Web designer to see if things could be combined in a graceful fashion so that there are fewer pages. I suspect a lot of carts are designed by developers for whom page count isn't anywhere at the top of their minds, because they are busy thinking cool techy thoughts instead of customer-centric ones.

>Here are two examples of one-page carts, admittedly for single products (it's tougher when you have a store with more stuff), that might inspire you:
The Sporting News magazine subscription
A book sold by Reader's Digest

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