Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Nov 26, 2001
Blog Post

Ask about traffic before buying up domain names

SUMMARY: No summary available.
I remember a day back in the late 90s when I advised my then-boss -- hey we've got to buy as many domain names as possible!!! There was a sense of a landgrab. Rush to get your share before somebody else snakes them away from you.

Boy have things changed. These days I get approached by at least a domain-name-owner every week asking, "Hey wanna buy some names?" Even though the names they have to sell are related to our business, we never buy them anymore because we're all about building one focused brand now, instead of zillions. (Hey, it's hard enough to build one, let alone zillions.)

If you are enticed by a domain name offer -- for example reader Barry Kluger just wrote in that he's selling some useful B2B domain names such as HighTechPortal.com and FarmPortal.com (see a complete list here) -- ask how much traffic the URL is currently getting just from folks typing it in to see what's there. Then adjust your bid accordingly.

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.