Now he just emailed in to give us an example of a good site product positioning statement. Rick says, "When you're done reading it, you know exactly what the product does and why what it does is good." To get inspired by the good guys, check out www.brs-inc.com. Their clean, understandable statement starts, "Plan Write creates a business plan that includes a complete set of financials. Even a first time user can build an expert business plan that gets needed funding."
Wow. note the complete lack of buzzwords, nasty tech terms, and the word "we"!
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