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Join Our Research Team at DMA 2014
Oct 04, 2001
Blog Post

See the Product from the Eyes of Your Users

SUMMARY: No summary available.
Input on McAfee from Sherpa reader George Junginger, "From a marketing communications standpoint the site is poor. No one can tell what they are buying, how it works, what they've installed. And then if you update your files, you just get a message that you are being updated, but nothing else ever happens.

I think they had a reasonably nice product and a great idea. Then they started throwing all kinds of add ons to the product without seeing if they would work. Problem with McAfee? Too much group think and they cannot see the product from the eyes of their users."

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