Today I heard from three different agency execs in three different parts of the country that business is really starting to pick up! Each told me they were being called on to do new client pitches from interested companies that want to launch interactive campaigns this year. Each also said their current clients have been tossing them surprise rush campaigns -- as in "We decided to launch a campain today - how fast can you get it online?" Media buyers are starting to work longer hours again. While 3 people do not a guaranteed nation-wide uptick make... it still made me very happy to hear it.
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