If you haven't already, click over to Cnet's home page today, where the brand new online ad "Launch Pad" format is playing. I kinda like it. What do you think?
When you enter the page a little pop-up rich media ad with audio appears. It plays for a few seconds, and then reduces itself to a smaller, static banner on the page. The banner has a little "Play" button so you can check it out again. The first advertiser to use it is Microsoft for their Windows XP launch.
The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.