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Oct 26, 2001
Blog Post

Check out Cnet's "Launch Pad" format

SUMMARY: No summary available.
If you haven't already, click over to Cnet's home page today, where the brand new online ad "Launch Pad" format is playing. I kinda like it. What do you think?

When you enter the page a little pop-up rich media ad with audio appears. It plays for a few seconds, and then reduces itself to a smaller, static banner on the page. The banner has a little "Play" button so you can check it out again. The first advertiser to use it is Microsoft for their Windows XP launch.

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