We've been running a lot of ads in other publisher's email newsletters recently, and it's made me think about one media buying factor for success in email newsletter media buying -- time of day the letter goes out.
It's not just day of the week (although, that can make a big difference too) but also what hour it goes out. And often that's info that data cards and media brokers don't tell you -- sometimes because the time varies depending on when the editor gets their act together. I've found that ads going out in ezines published from Eastern Time 9am-3pm do the best for us. Anything outside of that just doesn't get the clicks it deserves. Bear in mind -- this is just us. You'll need to test time-of-day for your own demographic.
The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.