Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Join Our Research Team at DMA 2014
Sep 07, 2001
Blog Post

No, we don't like being forcibly added to your list!

SUMMARY: No summary available.
"As many of you know, things have changed a bit at the Standard since you received your last newsletter..... If you were a subscriber to any other Standard newsletter, you have automatically been added to the Intelligencer list."

Ya know, if I had wanted a weekly tech business news ezine from The Standard, I darn well would have checked that box when I signed up for the newsletters there that I really did want to get. This is really spam-like. At the very least, definitely opt-out which these days is getting fairly shady (not to mention illegal in some countries.)

Plus, I can't imagine that it will do advertisers any good. Sure they'll get a higher "reach" officially -- but I'll bet the open rates and click throughs for subscribers like me who were forcibly added to the list are really low. Some people will say, hey stop whining you anti-spam purist! Just unsubscribe. OK. (But it still makes me think The Standard's corpse has started to stink.)

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.