I continue to obsess over best practices in landing pages. And frankly I think every marketer who is doing a campaign online or off that includes a click through should be obsessing right along with me.
The key problem is choosing which offers (or links) your campaign landing page will include. Too many and you've lost them. Visitors go wandering off. (Reason #1 why you should never include your regular site navigation on a specific campaign landing page.) But, if you offer just one you may lose some conversion power too. What if they are interested, but your offer isn't quite right?
Offers to test -- free stuff vs. informative stuff. Newsletter opt-in vs. limited time ecourse opt-in. Highly detailed product information vs. quick-summary in bullets. Got any input? Tested any pages yourself? Let me know at AHolland@MarketingSherpa.com
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