Now that I've been "outed" in the epublishing press
as a massive supporter of the use of compelling subject lines for marketing newsletters, thought I'd share a fabulous one I just saw with you. It's for today's issue of Astrology.com's monthly specials newsletter:
"Astrology.com:Your favorite subject -- you!"
What horoscope-loving person is gonna click "delete" on that one before reading it?? No one! It's a thing of marketing-beauty!