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Sep 24, 2001
Blog Post

Great Email Subject Line:!

SUMMARY: No summary available.
Now that I've been "outed" in the epublishing press as a massive supporter of the use of compelling subject lines for marketing newsletters, thought I'd share a fabulous one I just saw with you. It's for today's issue of's monthly specials newsletter:

" favorite subject -- you!"

What horoscope-loving person is gonna click "delete" on that one before reading it?? No one! It's a thing of marketing-beauty!

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