This news flash just in: eMarketing Magazine has decided to cease printing. Publisher Dan Shannon is unsure as to whether he'll keep their email newsletter going or not.

This is the 5th media fold this year for media covering the online advertising industry (which shows you how incredibly tough it is to make a living providing stuff like MarketingSherpa free to the world.) Other folds have included:
- Digitrends magazine and email newsletters
- The Standard magazine and marketing-related newsletters
- Upside magazine and newsletters (announced earlier this week)
- Several of eMarketer's email newsletters (they now publish a single daily)
- eContentNow magazine (folded into Business 2.0)

Leaders ClickZ and Iconocast are both still publishing steadily, but both have seen staff reductions and have slimmed down the volume of content they put out each week. Others, including John Audette's Adventive Group, Dr Flint McGlaughlin's Marketing Experiments Journal, have gone to paid subscription route.

If I hadn't been through a down market before while working for other media companies -- including The Oil Daily during the days when oil companies were going under, PBI Media's Telephone News during a telecom slump, and Jane's All The World's Aircraft during the days when the aerospace and avaition industries were in trouble -- I would be having a heart attack right now, and probably quitting Sherpa. Luckily I'm vastly experienced in lasting out a drought and just caffeinating!