MarketingSherpa reader Dana Noonan of InfoMaven.com, sent over this handy note, "If you think that blogging is neat, you have to see wiki. Wiki is crazy. Wiki sites are totally open so anyone can edit ANY page. Anyone can add pages (and delete or change them). They make the most sense for small group projects. Most of the ones I've seen are very nerdy and about programming methodolgy.
A few aren't -- take a look at: http://www.wikipedia.com/wiki.cgi?HomePage
Wiki sounds like what you get when you mix blogs with message boards. Possibly a useful app for copywriting with a virtual partner or editor. Virtual agency brainstorming tool?
After I got Dana's note, I was on the phone with Gayle Hutchens Groom, a Circulation Manager at Primedia (no she's not the one who spammed me.) She mentioned the Kansas City circulation marketing club needed a new Web site, since the free service holding their old one died. Nobody's gotten around to it yet, because everyone's busy and setting up a site seems like a headache. You know? I had a brainwave and said, "Hey why not whip up a blog or a Wiki? Takes less than 15 minutes."
She's gonna look into it - and when they go ahead she'll email me the link so I can share it with you guys here.