I do a lot of articles on the whole online subscription-movement, and have covered many online publishers who are making that awkward switch from fee to paid. Today, in prep for an interview with a Salon.com leader, I was checking out Salon's Table Talk section which is doing that free-to-paid transition right now.
I'm VERY impressed with the way they're explaining the transition opening with their members online. The why's, and hows and pricing model info is exceptionally well communicated. If you'd like to see Salon's summary click here.
Online customer and visitor communications are a real art form. You have to write in a personal tone to the .. well, masses. Plus you have to be very, very clear because people tend to skim rather than read carefully. And you have to feel "real" enough to trust, even though you are virtual. Well done Salon!
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