Journalist Pete Barlas who covers consumer ecommerce for Investor's Business Daily told me he's having a hard time finding good sources for quick quotes these days. Apparently many of the analysts he used to count on have either been told to button their lips due to the threat of stockholder lawsuits, or they've simply lost their jobs because many research firms and financial institutions who cover the area are cutting back. Seems to me like it's a great time to get your name out there as an Expert.

Just be sure you're able to respond quickly. These types of reporters often work very tight deadlines.