Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
MarketingSherpa Email Summit 2015 - SAVE $700 - VIP PRICING ENDS THURSDAY
Aug 29, 2001
Blog Post

Don't waste those Thank-you pages!

SUMMARY: No summary available.
Biggest online wasted marketing opportunity??? Thank-you pages (aka confirmation pages.) You know, those pages after somebody has ordered something from your site, or subscribed to your newsletter, or registered.... Most folks just stick a "Thank you" and a link back to their home page in there and leave it at that.

Ally Neal, Internet marketer for Support.com, told me she uses her thank-you pages to point visitors to other high interest areas on her site. In her case she's collecting sales leads with her campaigns, so after they fill out the form she sends them to look at online demos, white papers and the like. Another marketer I know for an online merchant who shall remain nameless, told me they get up to 20% incremental revenue from offers placed on their thank you pages!

Remember, people who see your thank you page are involved with you at that moment, and are more likely to respond favorably to another offer (product or information) than practically anyone else. It's the same reason most cataloguers will enclose another copy of their catalog in the box they ship your order in. Something to think about......

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.