Biggest online wasted marketing opportunity??? Thank-you pages (aka confirmation pages.) You know, those pages after somebody has ordered something from your site, or subscribed to your newsletter, or registered.... Most folks just stick a "Thank you" and a link back to their home page in there and leave it at that.
Ally Neal, Internet marketer for Support.com, told me she uses her thank-you pages to point visitors to other high interest areas on her site. In her case she's collecting sales leads with her campaigns, so after they fill out the form she sends them to look at online demos, white papers and the like. Another marketer I know for an online merchant who shall remain nameless, told me they get up to 20% incremental revenue from offers placed on their thank you pages!
Remember, people who see your thank you page are involved with you at that moment, and are more likely to respond favorably to another offer (product or information) than practically anyone else. It's the same reason most cataloguers will enclose another copy of their catalog in the box they ship your order in. Something to think about......
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