Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Join Our Research Team at DMA 2014
Jul 28, 2004
Blog Post

Using Print Monthly Offer to Sell Online Subs - Comic Book

SUMMARY: No summary available.
Gotta love it -- as their premium (free gift with order) to a new multiplayer online role playing game, the marketing team behind City of Heroes is offering a printed monthly comic book.

Reader Mary Murphy at Studio Artifacts emailed me to say both her husband and 11-year old daughter have subscribed and get, "a 4-color comic book every month to subscribers. Decent art, good content with multi-story arcs, and fan created art and fiction." The continuing story arcs and fan fic probably both help with loyalty and retention.

And retention is the name of the game when it comes to subscription profits.

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.