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Nov 19, 2001
Blog Post

Price Testing to Niche Markets Harder Online

SUMMARY: No summary available.
As I take off for the Thanksgiving Holiday, I give thanks I'm not a site doing price testing in a limited marketplace. One new-ish site -- which shall remain nameless -- is rapidly becoming infamous for "shady" behavior in publisher/content owner circles.

By traditional marketing rules, the site is not behaving shadily at all. You used to be able to price test, and cut different deals with different content owners and nobody would be the wiser. But in these days of industry email discussion groups, instant messaging, and everybody having worked with each other at some point in the past ... when you offer different deal terms to different people, they find out. Ooops.

Hint to the unwise (you know who you are) -- price and % test in large marketplaces where everybody doesn't know each other and already commonly share info of this nature.

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