In the fall of 2000, I started reporting in ContentBiz that the biggest trend in the content syndication industry was to, well, not focus on selling content. Content resellers and aggregator/syndicators such as YellowBrix, Moreover.com, iSyndicate and ScreamingMedia were all talking about how their tech products were gonna make the big bucks. 2001 saw Moreover.com change its name to Moreover Technologies, and iSyndicate was acquired by YellowBrix who promptly shut down the express syndication services.

Today the trend continues despite the fact that nobody seems to be doing incredibly well with this we-sell-tech biz model.

ScreamingMedia just announced their new CEO and President, Kirk Loevner, "brings ScreamingMedia 20 years of experience managing some of the leading technology companies. So I'm taking a wild stab in the dark here and predicting that the content sales checks publishers get from ScreamingMedia, which according to both my personal and ContentBiz reader experiences have been dwindling at a steady rate, will not get much fatter in 2002.