The PR guy for ConsumerReports.org just called to let me know to expect a press release in a matter of days revealing that the site has hit its 800,000 paid subscriber. This means right now the site is adding almost 75,000 paid subscribers a month! (From late November 2001 to mid-Jan 2002, the site went from 650,000 to 750,000 paids.) While I expect some of the speed of growth was due to a holiday blip as people used the site to research big ticket gift purchases, I'm also going go out on a limb here and pronounce that I think these and other numbers indicate consumers are getting used to paying for online content.
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