Gene Ely, publisher of MediaLifeMagazine (an e-only daily for media buyers) just launched a separate paid newsletter, and he reports, "I've been running Media Life for almost three years, and we sent out email news alerts every day (10,000 of them), yet I continued to think email marketing was the dumbest idea in creation. All that changed when we set about to promote our new Media Economy Newletter. We put a flash page up blocking the home page. It did little after the first day. Next I sent an email to our readers. Amazing. Subs started rolling in from all sorts of places, fast and heavy. They do work."