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Join Our Research Team at DMA 2014
Mar 21, 2002
Blog Post

Yahoo Refuses to Reveal EMail User Numbers

SUMMARY: No summary available.
Melinda McRae who handles media relations for Yahoo mail just got back to me. She was quite pleasant, but unfortunately said that right now Yahoo official policy is not to reveal actual numbers about stuff like how many mail users they have. However she's going to check with HQ to see if she can at least give us a general feeling about how big or small a percent of overall users the Pop and forwarding people are. If/when I have news, I'll post it here.

[Note: About 24 hours later McRae got in touch again to say, no sorry Yahoo would not reveal any figures related to email users whatsoever. Per my last week's Blog, this is hard on anyone who owns or rents email lists, because you can't predict how Yahoo's switch to requiring paid subscriptions for Pop and forwarded accounts will affect your readership or deliverability.]

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