Most email newsletter publishers ask "Text or HTML?" on their opt-in forms. But you know I've wondered for a long time if we aren't all too close to this issue to know if that's even the right question. Do the civilians we're signing up know what the difference is? David Goudge Sr VP Marketing at Boise Office told me he has decided they will ask their (hundreds and hundreds of thousands) of potential readers to sign up for his company's new ezines using different questions: "Do you want us to send you pictures, or do you want just text?"
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