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Join Our Research Team at DMA 2014
Jun 18, 2004
Blog Post

Having no competition is a very bad sign for a launch

SUMMARY: No summary available.
I just had to share this quote from today's issue of InfoCommerce Report, with which I absolutely, completely agree:

"Over our past decade of consulting to the directory industry, we've determined there are a few red flag phrases that invariably mark a bad idea for a new directory product. The first phrase, used to describe the inspiration for the concept is, "because there's nothing else like it." If this phrase is followed by "everyone will use it" as a description of the target market, you know you've got an absolute, guaranteed failure in the making.

Absence of an established directory in the proposed market should be a signal for concern, not jubilation."

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