Another one bites the dust. Yep, Mac.com's free email service is ceasing next month. Only folks who upgrade to $99.95 year membership (which includes other benefits) will get to keep their "mac.com" mailboxes. All email publishers should probably strip off the mac.com names from their list and send at least two warning emails to those readers to say, "Hey, change your email address for your subscription if you're not upgrading to the paid mac.com membership."

I'm awfully glad we moved up the "manage your subscription" capability on our site's home page to the top of the development priority list, just for stuff like this. It was always a nice-to-have app for customer satisfaction. Now it's becoming critical for list longevity and retention.