Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Jul 29, 2002
Blog Post

What Are You Publishing On 9/11/02?

SUMMARY: No summary available.
Re: My question a few Blogs back about publishing on 9/11 this year, Rob Morrow writes, "I, personally, will be turning my site (www.1wizards.net) black on 9/11/02 with just a message stating that it's been a year and Bin Laden is still out there somewhere. On that date, I think that no news is bad news!"

Ankesh Kothari, of MaxMailer, says, "Living in the real world, if we don't publish a condolence note on that day, we will get lots
of hate mail; telling us in many words that we are inhuman.

Just writing a condolence note on sending it to your list won't bring in any cash. Hardly any goodwill too; as most of the publishers and newsletter owners will be writing a similar message. My advice would be to take the middle path: Write a bit of both.

Start with a paragraph giving respect. Then you could say something like: 'People have not lost their spirit. The best way to show Osama Bin Laden that he can't shake us is by following our routine and showing him that we are not affected by his inhuman act.' Then follow it with your daily newsletter.

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.