Does publicity help site traffic and/or help you grow opt-ins?? I've heard some site owners swear by it, especially those in niche markets that got great publicity in related niche media. I've heard other site owners swear it doesn't do a thing, especially broader sites with coverage in broader media outlets. In our case, since the articles in CNET, NY Times, DM News, and elsewhere came out last week, we saw about 30% more site traffic*but* not noteably more opt-ins than usual. We grew about the same amount that we always do.
I did get emails from old friends who saw my (awful) pic in the NY Times. Which was fun, but doesn't make a difference in business. Of course a zillion calls from vendor sales reps. Ughh.
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