Jan 13, 2003
SUMMARY: No summary available. || |
"My clients used to have $100 million dollar budgets and I would slice those up, using 60% on TV, 15% in magazines, 7% in newspapers and some on Internet, events, promotions. A year ago, we were working on interaction and cross-platforms, but now I'm seeing a very spastic reaction back to TV, TV, TV."
- Donny Deutsch, CEO Deutsch Inc speaking at the Audit Bureau of Circulations annual conference in November 2002.