Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Jan 13, 2003
Blog Post

Forget Email - Deliver to the Desktop Instead

SUMMARY: No summary available.
Jim Hoing over at Sourcelink says they've got a new service in beta right now that may help publishers get around the whole email deliverability thing. It's called SNAP (an acronymn chosen by someone who I guess had no idea that it's already being used by the Society of National Association Publications. Hey guys, check Google prior to picking a product name next time).

Anyway, it's one of those desktop items where when there's news, users get a "flashing news bar on their application". Right now about 600,000 people get weather alerts that way.

I've seen pitches from several companies over the past 18 months with ideas of this ilk. Forget email, we'll stick your announcement right on the desktop, or in one case during the desktop power-on procedure. The main problem is that invariably these require a download. Average consumers hate, hate, hate downloads. They take too long, they might be viruses, their IT team yelled at them last time they downloaded something, it breaks, whatever.

Until you get your app stuck on desktops by the PC manufacturers so they ship with it installed as a default, you probably won't make much progress.

There's a real idea there somewhere: Weatherbug??

http://www.bellevue.com/snap/

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.