Feb 10, 2003
SUMMARY: No summary available. || |
According to a story in the NY Times today, Amazon has ceased its $50 million per year TV and general print advertising campaigns and moved the ad staff of five into other jobs. Instead the company plans to concentrate on word-of-mouth, affiliate, Web and Sunday paper insert campaigns to get more customers into the site, and then to spend $100 million on free shipping offers to convert more of them into buyers.