If your publication reports on technology in a niche or upcoming marketplace where you may not have too many competitors (yet anyway), consider having your head of editorial start a private email discussion group with the tech vendors in the industry to discuss stuff together. It's a great way to help editorial become true insiders and partners with the people and trends they cover, and inadvertantly build relationships that may turn into ad dollars later.
However, you have to be very careful not to allow your ad sales reps into the discussion or use this as an overtly commercial thing that serves you only, because everyone will desert in droves. You also have to promise that stuff revealed in discussions will remain absolutely private (not for publication) unless your reporter specifically gets permission to quote.
Today Euromap newsletter announced their editor is starting one for language technology suppliers.
"This community venture will be devoted to exploring new ways of raising awareness about market-ready speech and language technology in Europe rough events, collective marketing actions, partnering, etc." Group moderator: Andrew Joscelyne (EUROMAP). If you are interested, please send a request to email@example.com.
The views and opinions expressed in the articles of this website are strictly those of the author and do not necessarily reflect in any way the views of MarketingSherpa, its affiliates, or its employees.