Close
Join 237,000 weekly readers and receive practical marketing advice for FREE.
MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles

Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.

 

Please refer to our Privacy Policy and About Us page for contact details.

No thanks, take me to MarketingSherpa

First Name:
Last Name:
Email:
Text HTML
Join Our Research Team at DMA 2014
Feb 24, 2003
Blog Post

Clever Online Marketing Tactics Sell 1,400 $30/mo Subs

SUMMARY: No summary available.
Rob Palmer over at Freelance Work Exchange wrote in to proudly say that he's just hit 1,400 members paying $30 month for the
subscription service which serves people want to work freelance from home. The site uses a wide variety of clever subscription marketing tactics to capture the order, or failing that capture your email for future marketing efforts, including:

- A 7-day free trial, but you have to submit your credit card to get it started

- A content offer that appears to be worth more than the cost of the first month's subscription right away. In this case an
ebook that's full of advice for freelance professionals.

- Community to keep subscribers involved.

- A grey, functional, join-list pop-up that doesn't require you to type in your email, just click "ok" button.

- Hugely benefit-oriented copy written using the language the target market uses themselves.

- More than 100 testimonials (and a link on the home page nav bar reading "100 testimonials").

- A real-guy photo of the site publisher looking like, well a real trustworthy guy. Not clipart or a slick salesman.

It's a combo between an ebook, community and classified jobs site. Interesting idea.

http://www.freelanceworkexchange.com/

Post a Comment

Note: Comments are lightly moderated. We post all comments without editing as long as they
(a) relate to the topic at hand,
(b) do not contain offensive content, and
(c) are not overt sales pitches for your company's own products/services.










To help us prevent spam, please type the numbers
(including dashes) you see in the image below.*

Invalid entry - please re-enter




*Please Note: Your comment will not appear immediately --
article comments are approved by a moderator.