Are blogs seriously entering the realm of business? Although numbers of bloggers have grown vastly in the past 2 years, and I
hear about some consultants and writers who use them as a publicity device, I have yet to hear about anyone making serious money with a Blog. Nor, frankly did I expect to because
they are very personal. More of a hobby and lite PR device than a for-profit product.
Which is why I was surprised when JupiterMedia did a business conference last week on the subject. Who would pay serious money for a ticket to learn about a business that is not that profitable?
According to the photos taken at the event (see link below), some people did. (I recognize enough faces as reporters, speakers and vendor sales reps through, so I can't say what percent of this packed room is businesspeople who want to blog as a profit
The most notable shot is of speaker David Weinberg's drawing of the inner-outer circles of Blogging. The inner circle is "private, authentic, real" while the outer circle is "public, artificial."
This sums up the business potential of blogging to me. The more you start to market within a Blog and start to look for the kind
of traffic, reach and sales that would create a profitable business, the more you go to the outer circle (A.K.A. the dark side), leaving truly powerful Blog content behind.